As I have explained previously, building hundreds of links over a very short time, particularly with very little variation in the anchor or clickable text, is a risky and mplacent strategy. Google is capable of algorithmically identifying such unnatural linking patterns. It is much better to revisit your link building every three or four months […]
Web directories are a brave attempt to create a human-maintained taxonomy or classification of the entire web and their numbers have grown dramatically over the last four or five years. By contrast to reciprocal linking, very few search engine marketers would dare suggest that directory submissions are a waste of time. However, it is important […]
Ever since high-street shops first started to appear, it has been common practice for business owners to exchange advertisements, postcards and flyers, cross-promoting one another’s businesses (these are often stuck on walls or shop-front windows). Many also actively recommend complementary services from other businesses with which they have a relationship. For example, a wedding-venue provider […]
Your inbound link-building activities fall into two groups: active and passive. The former involves you actively contacting other sites to submit or request a link. The latter involves link baiting, where you create attractive content and invite others (in a more passive way) to link back to it. For sufficient quantity and quality, I recommend […]
So far, you have learnt how to court the crawl, find the phrases that pay, and prime your pages. Now take a deep breath. Everything you have discovered so far barely scrapes the surface of what is necessary to rank well on Google. Yes, that’s right. All the keyword research, site set-up, and onpage copywriting […]
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Getting to the top on Google is literally a make-or-break mission for your business. More than 80% of first visits for a typical site are derived from search engines and of those, more than 75% come from Google’s properties worldwide. As we have seen, 84% of searchers on Google never make it past the second […]
